Case studies · Creative agency
The agency that stopped saying “that’ll be next sprint.”
One developer went from writing every client automation by hand to maintaining a shelf of them the account team runs itself.
Fold & Field runs on client requests, and most of them are small: resize this asset set, pull last week's campaign numbers, sort the shared inbox, send the Friday recap. The agency has one developer. Everything queued behind him.
Account managers knew exactly what they needed but couldn't build it, so they wrote a brief and waited. By the time a small automation shipped, the campaign had usually moved on.
The account managers now describe the routine work in plain words and harnesst builds the agent. The developer stopped writing one-off scripts and started reviewing and looking after a shelf of them instead.
When something needs real code — a fiddly API, an odd file format — the assistant drafts it and the developer signs off. He's the reviewer now, not the entire assembly line.
Agents they stood up
- asset-resizer — renders every campaign size from one master
- inbox-triage — sorts and routes the shared client inbox
- weekly-recap — drafts the Friday numbers email per client
- brief-builder — turns a kickoff call into a first-draft brief
The developer maintains more than thirty agents and writes far less code than he used to. He says he actually likes the job again.
Account managers ship the small stuff themselves the same afternoon they think of it, and the agency takes on more clients without adding to the payroll.
30+
agents one developer maintains
2 → 15
automations shipped per quarter
same day
turnaround on routine requests
“I used to be the reason everything was blocked. Now the account team builds the easy stuff and I review it over coffee. I'm not debugging the same script at 8pm anymore.”
Marcus Bell · Lead Developer, Fold & Field
Build your first agent before the meeting ends.
Photograph by S O C I A L . C U T on Unsplash.